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Feature deep-dive

Popups that actually convert.

Exit-intent, scroll-trigger, time-delay. Auto-creates the Shopify discount code on submit. Drops the new subscriber into your welcome email flow immediately. No 30-minute setup, no separate tool, no double bill.

Why a popup is still the highest-leverage list-growth tool

Most Shopify storefronts capture less than 1% of visitor traffic into their email list. Without a popup, that number drops to a fraction of a percent — typically 0.1–0.3% — because there's no conversion mechanism on the page that interrupts a passive browser. A halfway-decent popup, with a meaningful incentive (10% off or free shipping), pulls 2–4% of traffic into the list. On a store doing 10,000 monthly visitors, that's the difference between adding 30 subscribers a month and 300.

The cost of not running one is silent. A visitor leaves, you don't know they ever existed, and the only way back to them is paying for an ad to retarget the same person. A popup converts that visitor into an owned channel — yours forever, even after the cookie expires and the ad attribution dies.

Most stores understand this. The reason it doesn't get done is that building a good popup, wiring it to a discount code, and connecting it to a welcome email used to mean three different tools and a half-day of configuration. Kovyo collapses that into 2 minutes.

Setup, in four steps

  1. 1

    Pick a trigger

    Exit-intent (mouse leaves the viewport), scroll-percentage (e.g. fires at 50%), or time-delay (e.g. after 10 seconds). Mobile gets touch-aware behavior automatically — exit-intent maps to a fast-scroll-up gesture so the trigger still fires when a visitor is about to bounce.

  2. 2

    Edit the design inline

    Start from a tested template — light, dark, or image-led. Edit the headline, subhead, button copy, and incentive amount with a live preview alongside. The popup inherits your storefront's font and accent color so it doesn't look bolted on.

  3. 3

    Connect the Shopify discount

    Toggle "Auto-create Shopify discount," set the percentage and minimum spend, and Kovyo creates the discount in your Shopify admin on every popup conversion. You can choose unique codes per subscriber (best for tracking) or a shared one (simpler). No manual code creation, ever.

  4. 4

    Plug into welcome flow

    Every popup signup automatically enrolls the subscriber in your welcome automation. The first email arrives within minutes, includes the discount code, and starts the relationship. The whole "captured email → first sale" loop is wired by default, not a separate project.

What's in the box

5 trigger types

Exit-intent, scroll %, time-delay, page-specific, returning-visitor

Mobile-first design

Center-sheet on mobile, corner-card on desktop, automatic

Auto-discount creation

Shopify discount codes generated on every conversion

Welcome flow integration

Every signup enters your designated welcome automation

Branded or unbranded

Kovyo branding on Free; remove it on Growth and above

Conversion analytics

Views, conversions, and revenue attribution per popup

Frequently asked questions

Is the popup builder included on the free plan?

Yes — one popup, no credit card required. Build it once, run it forever, on the free 500 emails/month tier.

Can the popup auto-create a Shopify discount code?

Yes. Toggle 'Auto-create discount,' set the percentage and minimum spend, and Kovyo creates the discount in your Shopify admin every time a popup converts. Each subscriber gets a unique code (or a shared one — your call).

Does the popup work on mobile?

Yes. Mobile shows a center-screen sheet rather than the corner card; exit-intent maps to a back-swipe / scroll-up gesture so the trigger still fires when a visitor is about to leave.

Can I A/B test different popups?

On Growth and Scale plans, yes — split-test the headline, image, or incentive amount. On Free and Starter, you can run one popup at a time.

Does the popup integrate with my welcome flow?

Automatically. Every popup conversion enrolls the subscriber in whichever automation you've designated as the welcome flow. The discount code is included in the first email.

Build your first popup in 2 minutes

Free forever plan. 1 popup, 500 emails/month, no credit card.