Head-to-head comparison
Kovyo vs Klaviyo
Both ship email marketing for ecommerce. The difference is who they were built for — and how the bill grows as your list does.
Pricing at a glance
Snapshots from each provider's public pricing page (USD/month).
| Kovyo | Klaviyo | |
|---|---|---|
| Billing model | Per email sent | Per contact |
| Free plan | 500 emails/month, forever | Up to 250 active profiles, 500 emails/mo |
| 5K contacts / 5K emails sent per month | $9 | $110 |
| 25K contacts / 25K emails sent per month | $79 | $510 |
Snapshot 2025-01. Source: Klaviyo's public pricing page — www.klaviyo.com/pricing/email
Why Kovyo
small Shopify stores that pay only for what they actually send
- Pay only for emails actually sent — your bill doesn't grow when your list does.
- Auto-installs in your Shopify theme, syncs customers via webhook, creates discount codes natively.
- Free perpetual plan, CSV export on every tier, no vendor lock-in.
Why Klaviyo
stores doing $1M+ with a marketing team
- Enterprise-grade segmentation, AI, and integrations.
- Deepest segmentation engine in the category.
- Heavy overhead and learning curve for sub-$1M stores.
Feature comparison · Kovyo vs Klaviyo
| Kovyo | Klaviyo | |
|---|---|---|
| Built specifically for Shopify | ||
| Auto-install in Shopify theme | ||
| Auto-create Shopify discount codes | ||
| CSV contacts export on free plan | ||
| SMS marketing included | ||
| Predictive AI / next-best-action |
Compare with another tool
Picking between two? Pull up another head-to-head.
Ready to switch?
Free forever plan. 500 emails on us, every month, no card required.