Recover 10–15% of abandoned carts.
Three emails, automatic. 1 hour, 24 hours, 72 hours. Real product images, real prices, one-click back to checkout. Optional discount escalation if the first two reminders don't bring them back.
The math nobody runs
The industry-average cart abandonment rate is 70%. Seven of every ten shoppers who add something to a cart leave without buying. On a store doing $50,000 in monthly revenue, that means roughly $116,000 of abandoned cart value sitting on the table every month. A three-email recovery sequence with reasonable copy and a small discount on the third touch typically claws back 10–15% of that value — between $3,500 and $5,000 per month, every month, on autopilot.
The reason most small Shopify stores don't run one isn't laziness. It's that the legacy tools — Klaviyo's flow editor, for example — require an hour of segment-and-trigger configuration to build a three-email sequence the right way, and the merchant's first attempt usually breaks because the trigger fires for non-cart events or sends to people who already converted. Then it gets paused and never re-enabled.
Kovyo's abandoned-cart automation is on by default the moment you install the app. The cadence is sensible. The personalization is automatic. The "they bought, cancel the rest" logic is wired correctly. You can edit anything, but you don't have to edit anything to start recovering revenue.
How the sequence works
- 1
Email one — 1 hour later
Pure reminder, no discount. "You left these in your cart" with the product images, names, prices, and a single CTA back to a one-click-checkout link. The bulk of your recovered revenue comes from this email — about 60% of the ultimate total — because most carts are abandoned for friction reasons (got distracted, switched tabs) rather than price.
- 2
Email two — 24 hours later
Slightly more direct, with optional 10% discount code. By this point the abandonment is more likely intentional, so the email leans on social proof — recent reviews, stock-low warnings if you have inventory data — alongside the incentive.
- 3
Email three — 72 hours later
Final touch. 15% discount, urgency framing ("your cart expires tomorrow"), and a clear "we won't email you about this again." Recovers another 15–20% of the total addressable abandoned revenue and closes the loop.
What's in the box
Webhook-driven trigger
Fires on Shopify's checkout/abandoned event — no code or Liquid edits
Personalized product blocks
Real product images, names, prices, variants pulled from the cart
One-click checkout link
Drops the customer back into the same Shopify checkout, cart preserved
Auto-cancel on conversion
If they buy mid-sequence, remaining emails are paused automatically
Optional discount escalation
0% / 10% / 15% by default — toggle off, or set your own
Revenue attribution
Every recovered order is tagged so you can see what the sequence is worth
Frequently asked questions
How much abandoned revenue does this typically recover?
Industry benchmarks for well-designed three-email sequences put recovery at 10–15% of abandoned cart value. On a store doing $50K/month with a typical 70% cart abandonment rate, that's $3,500–$5,000 of monthly revenue you don't see without the automation.
Does Kovyo know when someone completes the purchase mid-flow?
Yes. The Shopify orders/create webhook tells Kovyo immediately when a previously-abandoned cart converts. The remaining emails in the sequence are auto-cancelled so the customer doesn't get a 'come back!' email after they already came back.
Can I run a sequence with no discount?
Yes — and for some categories (luxury, considered purchases) it works better. The default 'free shipping' offer or simple reminder language often outperforms a discount.
Does this work with Shopify Plus?
Yes. Same feature, same pricing — Kovyo doesn't gate features by Shopify tier.
Is abandoned cart on the free plan?
Yes. Free plan includes one automation slot, which most stores use for abandoned cart. Welcome flow lives on automation slot two — upgrade to Starter ($9/mo) to run both at once.
Stop leaving abandoned carts on the table
Free forever plan. Three-email sequence ready in two minutes. No credit card.